Facebook
announced last week an agreement with the LFP, organizer of La Liga, to
broadcast live and free the entire championship from 2018 to 2021.
Another
major acquisition of football for one of the digital giants, after the
incursion of Amazon in the United Kingdom with the Premier League. Facebook
announced last week that it will be the official broadcaster of La Liga in
eight Asian countries: India, Sri Lanka, Nepal, Maldives, Pakistan, Bangladesh,
Bhutan and Afghanistan. The 380 matches of each season will be available free of
charge on the La Liga Facebook page, as well as the club pages.
For
big games, such as Clasico, a special device will be produced by Ten Sports and
SonySix, via an interactive studio, with consultants Michel Salgado (Real
Madrid) and Luis Garcia (Atlético Madrid), presumably in English. Sony Pictures
Network is the big loser, the international group held the rights for the
previous cycle (2014-2018). He would have paid $ 32 million over four years. A
source close to the record mentions the sum of 10 to 20 million dollars per
season for the new contract with Facebook.
This
part of Asia is important for the development of La Liga, including India and
its 270 million Facebook users. For La Liga, this is a new era in the
distribution of sport, bringing fans of the league and its flagship league via
social networks. La Liga has an important presence on Facebook, thanks to FC
Barcelona and Real Madrid.
Peter
Hutton, director of sports acquisitions for Facebook, talks about a small deal
"that will not change the world of TV broadcasters. And even though the
broadcast is free, he confesses to think about maybe integrating advertising in
the near future.
Peter
Hutton, former CEO of Eurosport, was hired earlier this year by Facebook to
manage overall purchases of sports rights.
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